ILX

This project required a bit more research to understand what infrastructure led exploration or ILX would focus on. Once I understood that it was a package of tools to understand the reservoir in down hole the next challenge was to find the story we were trying to tell.

Working closely with the client I developed a clean and sleek visual approach for the software shots that accurately represented the data without taking away from the brand’s identity. The idea behind the moving blocks was inspired by a chessboard, with pieces strategically placed to demonstrate the methodical and calculated nature of the process.